People are entitled to their opinions, and those vociferous minorities who attack advertising are no different. I saw a comedian once who considered working in advertising less ethical than being a landmine salesman, not funny to most, riotous whooping from a few radicals.
At lunchtime I like a sandwich, if I am not enjoying fine-dining at the taxman’s expense. Recently I have been working with a Jackanory of PR’s and one day I asked them where I could get a decent sandwich and a fresh juice. You’d have thought I’d started a game of bullshit bingo.
We all know how media and advertising people love nothing more than gazing at their own navels.
Mad Men has garnered more ink than in the broadsheets and media press than any minority interest show I can think of, hats off to the Sky Atlantic PR team.
A colleague and I had a debate last week with some business people about brand and retail marketing.
We believe there is a simple truth and captivating narrative about their brand which needs to be promoted more. They believe they have the balance about right with their advertising, promoting the brand and directly driving sales.
This summer, if you have a café in the UK and put a sign in your window advertising your special Olympic breakfast, a government backed jobs-worth will make you take it down, for infringing Olympic commercial rights.
In 2012 London will have an unprecedented profile as a World city, and not just for the Olympic main event.
This doesn’t just mean there will be more people in the City, a planner told me an extra 500,000 people every day during the games, global media channels will be focussed on the UK more than ever before.
It is that time of year when I renew my mobile phone contracts, business and family.
Apart from a brief, unsatisfactory foray with T-Mobile some years back I have always used Vodafone exclusively.
Last Thursday evening I was at the Science Museum for Clear Channel Outdoor’s latest marketing initiative, to do with changing the digital word to Play and their rollout of more Play media.
I saw an interesting article titled Twitter and TV Get Close to Help Each Other Grow, what is being termed, the symbiotic relationship between TV and Social Media.
Dual-screening, as it is now called, was first discussed from a position of it distracted the audience from watching TV, and the ad breaks. People, particularly the young, would be doing stuff like surfing the web on a laptop while the telly was on and texting their mates. Therefore TV commercials would be less effective.
I have recently been researching technology and how this impacts on media. Not of the statistical type or in a vain attempt to predict the future uptake of toys or services, or which will make their young founders billionaires before they use razorblades regularly. I have been thinking about how tech interconnects and whether it should flourish within the media it infiltrates. I want technology to enhance my life but let’s be honest many much-hyped tech-bankers have failed the ultimate test; not enough people wanted them, for whatever reason. Read about some here in trendy Infographic style (honesty alert, I have a number 11) or see this slideshow on the 20 biggest tech failures of 2010.
Haymarket © 1957 – 2012
